(by Valerie Woo, DMD) Marketing a dental practice can be a confusing task. As a dentist, you follow procedures that lead to predictable outcomes. Marketing can feel more like a crap shoot. However, standing out in a crowded market is crucial for attracting and retaining patients. In this blog, I’ll explore an unconventional yet highly effective marketing strategy that helped create …
First Impressions: The Front Desk
(by Kelly Duggan, RDH, AICI CIC ) You know that it’s critical to set the stage for superb patient care with a solid first impression. You probably also know that you only get one chance (of around 15 seconds) to create a positive first impression. Do you have a “director of first impressions” established in your office — someone with …
Yes, You Need a Personal Brand in Dentistry
(by Kelly Duggan, RDH, AICI CIC ) The phrase “personal brand” gets thrown around a lot, but many people don’t understand what it really means and what a coherent, conscious approach to branding can do for your career or practice. Your personal brand is the overall perception others have of you as an individual. It’s based on your experiences, your …
Hygienist and Dentist: From Confrontation to Collaboration
(by Alan Stern, DDS ) A Vexing Problem Last week at the Greater New York Dental Meeting , I met a few Dental Hygienists who expressed some serious discontent with their salaries, working conditions, and (what they saw as) the attitudes of their employers. Knowing that there are three sides to every story, that the stress of the past three …