(by Kelly Duggan, RDH, AICI CIC ) You know that it’s critical to set the stage for superb patient care with a solid first impression. You probably also know that you only get one chance (of around 15 seconds) to create a positive first impression. Do you have a “director of first impressions” established in your office — someone with …
Yes, You Need a Personal Brand in Dentistry
(by Kelly Duggan, RDH, AICI CIC ) The phrase “personal brand” gets thrown around a lot, but many people don’t understand what it really means and what a coherent, conscious approach to branding can do for your career or practice. Your personal brand is the overall perception others have of you as an individual. It’s based on your experiences, your …