(by Vanessa Emerson, FDSI) This week, something surprising happened. Twice. Two different professionals – unrelated, on different days, in different states – shared with me that they’d asked ChatGPT how to get started speaking in dentistry. And guess who the AI recommended? Me. Don’t get me wrong. I’m honored. And delighted. And I’ll admit, it made me giggle-snort a little (because …
Marketing Strategies for Female Dentists: The Secret to Creating a Successful Dental Practice
(by Valerie Woo, DMD) Marketing a dental practice can be a confusing task. As a dentist, you follow procedures that lead to predictable outcomes. Marketing can feel more like a crap shoot. However, standing out in a crowded market is crucial for attracting and retaining patients. In this blog, I’ll explore an unconventional yet highly effective marketing strategy that helped create …
Yes, You Need a Personal Brand in Dentistry
(by Kelly Duggan, RDH, AICI CIC ) The phrase “personal brand” gets thrown around a lot, but many people don’t understand what it really means and what a coherent, conscious approach to branding can do for your career or practice. Your personal brand is the overall perception others have of you as an individual. It’s based on your experiences, your …