Dental professionals often struggle with maintaining focus amidst distractions and unclear direction, which hinders their ability to develop, lead and contribute to high-performing teams.

Addressing these challenges, Samantha Jones has dedicated her career to empowering dental professionals to overcome obstacles and excel in their practices. Samantha began her career in dentistry at the age of 16, cultivating her skills in and passion for communication and relationship-building over three decades.

By her 20s, she transitioned into a dental practice manager role, focusing on administrative strategies to develop practices and teams. Sam founded her first company, offering support, knowledge, and strategies that contributed to her own success. Simultaneously, she served as the Chief Operations Officer for two dentists who wanted to scale. In just four short years, she played a pivotal role in building the operational infrastructure while her colleagues focused on dentistry, resulting in the remarkable growth of one practice to many practices. One of which was a “from scratch” start-up! This is where she developed administrative and clinical systems that are now utilized in hundreds of practices across the country.

This experience provided invaluable insight into the challenges dental teams face today. Specializing in helping owners transform their solo practices into thriving multi-practice entities, Sam recognized that distractions and unclear direction were often the root causes of challenges.

Intrigued by the behaviors driving these issues, she obtained an Applied Neuroscience certification to gain a deeper understanding of brain functions and their influence on everyday interactions. The acquisition of this new knowledge compelled her to start a new company that would blend the realms of operations and human behavior. This fusion ultimately gave rise to the birth of Cre8Wise Movement, her innovative and transformative company. Cre8Wise is dedicated to using evidence-based brain science to facilitate insights, direction, and progress in dental professionals' lives and businesses. They do this through Coaching, A Dental Business Playbook, Software that helps a practice go from chaos to organized, and an App that has community based resources and support with experts and peers.

Samantha has earned a reputation as an influencer and thought leader in business organization, intentional communication, dental business operations, business scalability, relationship building, team development, and empowering leaders. She is known as the “Maria Kondo of dentistry”. Furthermore, she is the CEO and founder of WOW Readiness Program, which offers career readiness resources and job placement for underserved women. Sam also serves as an expert advisor with Accelerate Dental and holds membership in the Dental Speaker Institute, Dental Speakers Bureau, and Dental Entrepreneur Women's Network.

• Dental Speaker Institute:  WEvolution; Speaker & Emcee (multiple)
• Louisiana Dental Association, New Orleans Dental Conference
• Nashville Dental Implant Society
• Seattle Study Club, Great Plains Study Club
• Spirit/Business Collective
• Women In Dentistry, Patterson Dental
• Super Dentist Boost
• American Academy of Dental Office Managers
• Women in Digital Dentistry
• OrthoFI - DSO Private Event

"Samantha Jones has been a speaker and emcee at multiple of our meetings.  Her depth of knowledge is impressive.  She is an invaluable resource. Samantha has a remarkable ability to connect and interact with her audience. She is equally adept at facilitating discussions and holding a container for the room, creating an environment where participants feel comfortable, engaged, and inspired. Samantha’s presence elevates the entire experience, leaving a lasting impact. Event planners looking to hire an exceptional speaker should not hesitate—Samantha Jones is an ideal choice."
— Vanessa Emerson, FDSI; Founder of Dental Speakers Bureau & Dynamic Speaker Institute

“Sam’s programs are a breath of fresh air. She understands the operations and systems necessary to produce not only a profitable practice but a team everyone is excited to support. I highly recommend Sam!”
- Peter McClellan, DDS

“Whether it’s hiring a rockstar team, creating strong systems, or fostering a healthy and supportive office culture, Sam Jones’ programs can help you move your practice to the next level.”
- Jeff Slutskiy, DMD

“I can’t thank you enough for the guidance, and insight! Sam looks beyond numbers and data to see the individuals and team behind the practice. Thanks, Sam!”
- Sarah Blair, DDS

“Sam’s knowledge and professionalism are second to none.”
- Lesley Asher

"Sam's programs help dental professionals diagnose the problems in their processes and policies and then implement the systems and strategies which can transform the practice from surviving to thriving. Exceptional!"
- Daniel Rome, DDS